"My initial concern that a different form of advertising could tarnish our reputation was quickly dispelled when I saw the quality and integrity of how our sale event was handled. Our goals were not just met, but far exceeded. Working with The Gordon Company was seamless from the beginning to the end."
–Cathy Tivol, TIVOL
"I had confidence in The Gordon Company from the beginning, but I truly believed they over-projected my sale. After only the first week, they earned my 100% trust by blowing the original projection out-of-the-water. They made me one very happy store owner!"
–Michael Gordon, Zimmer Brothers Jewelers
"The first day of the sale was the biggest day in our 109 year history at Post and Grant."
–Lane Schiffman, Shreve & Co
"The Gordon Company started with a sales plan that was many times higher than our store had ever done before. When the closing sale was over, we had nearly doubled that significant goal."
–Georgie Gleim, Gleim the Jeweler
"I knew I could trust The Gordon Company to bring me the maximum financial return and to conduct the sale with the quality and dignity that were important to me. They did a great job and I can’t recommend them more highly."
–Gary Thrapp, G. Thrapp Jewelers
"They knew exactly how to approach our situation, with us not wanting to tarnish the reputation of our ongoing store, and they carried out the event without affecting the business of our other store. We could not be happier with the results."
–Hank Siegel, Hamilton
"The Gordon Company came to the table with a well detailed plan, executed professionally, and delivered on all of the objectives."
–Mann's Jewlers, Nancy Mann,
"Wow--25% of our people during the sale have never bought here previously. Lester Lampert now has new lifelong customers thanks to The Gordon Company."
We work with upscale jewelers around the country and every client has both similarities and differences. One of the major similarities is in their inventory. One $10,000,000 jeweler told me that the only difference between him and a $1,000,000 jeweler is an additional zero on his inventory level. He’s right.
We work with upscale jewelers
around the country and every client has both similarities and differences. One
of the major similarities is in their inventory. One $10,000,000 jeweler told
me that the only difference between him and a $1,000,000 jeweler is an
additional zero on his inventory level. He’s right.
Another similarity is the aging process. Most merchandise ages and
the degree of aging is both disappointing and startling – if not downright
As a case in point, we recently
conducted a sale event for a jeweler who had owned inventory totaling $729,027
at cost encompassing a total of 2,964 items. Of the items, almost half of the
merchandise was over five years old. Of that, more than one-third of the items
were over 10 years old, which included 145 pieces over 20 years old.
I guess I could joke with you and
say that this kind of inventory aging only occurs in certain states, but you
and I both know better. Unfortunately, this jeweler’s holdings were very
similar to what we encounter in most store closings, retirement sales, and
going out of business events. It is inevitable that merchandise will age, and a
lot of this has to do with your buying habits and an inability to know what to
do with unwanted, under-performing merchandise.
We are experts in knowing what to do, so if we can help you as we have hundreds of upscale fine jewelers, please let us know. We would love to assist you.
Despite the corporate and individual tax cuts enacted last year, we hear a lot of reporting about reduced tax refunds this Spring. This tells us that retail jewelers are going to be hit two ways: The first is personally and the second is through less disposable income from customers.
Despite the corporate and
individual tax cuts enacted last year, we hear a lot of reporting about reduced
tax refunds this Spring. This tells us that retail jewelers are going to be hit
two ways: The first is personally and the second is through less disposable
income from customers.
Upscale jewelers are marketing
mostly to the upper middle class and wealthier people who have fairly
significant income and/or resources beyond the average person. Dual income
households are common, and this gives many people an edge to purchase jewelry
that single income households simply don’t have. But if their tax refunds are
lower, and if they don’t “feel” as comfortable with their capital – as was the
case last Christmas Season with the jittery stock market, the Fed hike, the
China trade deal question mark, and other confidence shakers – then they will
hold off on discretionary purchases, at least for the time being.
We get calls from jewelers every
day, and the reasons cover the gamut. Some feel it’s time to retire and have a
sale event to monetize their inventory holdings. Others are closing a store,
reducing their footprint, moving more to custom, or going from two stores to
one. Yet others are looking for increased traffic through an expanded mailing
list and better cash flow. And still others are concerned about bank debt,
supplier debt, mortgage debt, and personal debt, and want to get out of debt to
ease their minds and the stress that debt presumes upon them.
If this is you, we have an
answer. Let us help you get out of debt, free your mind, and start over fresh
with a sale event that will accomplish all of this and more. The expanded
mailing list you will get from new customers alone will be a boon to your
business for years to come.