Is Debt Causing Sleepless Nights?

As if there aren’t enough things to keep you up at night while running an upscale retail jewelry business, debt seems to be the one that causes the most sleepless nights. I’m not referring to long term debt such as mortgages or short-term debt with suppliers, unless your cash flow is so bad that you simply can’t keep up.

As if there aren’t enough things to keep you up at night while running an upscale retail jewelry business, debt seems to be the one that causes the most sleepless nights. I’m not referring to long term debt such as mortgages or short-term debt with suppliers, unless your cash flow is so bad that you simply can’t keep up.

Banks aren’t loaning money to jewelers and are inclined to pull lines of credit these days, leading to problems mounting very quickly. And even if they don’t, untenable interest rates, especially from finance companies, can wreak havoc on your business and cause undue stress.

We see a lot of very fine stores today that are in this predicament. High-interest rates contribute to greater costs that put pressure on cash flow and profitability. Keeping overhead low is a fundamental of every business today, but it’s tough to do when you want to expand and grow your business.

One of the key issues that faces every jeweler is burdensome inventory from suppliers that simply doesn’t sell. This contributes to poor cash flow, and a necessity to make decisions that don’t come easy. How to monetize aged and unwanted merchandise becomes a central issue for all jewelers. Fortunately, there are options to consider that will eliminate unwanted inventory, increase cash flow, provide for investment in fast-selling merchandise, and most importantly, reduce or even wipe out burdensome debt.

At The Gordon Company, we specialize in major sale events that provide for inventory clearance and reduction of debt. Let us help you get your sleep back at night if these issues are keeping you up. We look forward to hearing from you.

Sincerely,

Jeff Gordon, CEO

A Formula for Successful Business

We see so many stores in our work with upscale retailers that I want to take time in this message to summarize some key elements to focus on in your business.

We see so many stores in our work with upscale retailers that I want to take time in this message to summarize some key elements to focus on in your business.

Re-order your fast-selling merchandise. Every day you don’t have a fast-seller in your showcase is a day you can’t sell it.

Buy over-the-counter merchandise. Some of your best buys come from people who want to dispose of diamonds and jewelry. You make money when you buy, not just when you sell.

Eliminate or at least reduce discounting in your store. You’re giving away profit and telling your customers that you charged too much in the first place.

Increase your average retail sale. Most jewelers complain about reduced store traffic. The only way to drive top line sales is to increase your average retail sale.

Get your margins up, especially on custom-designed pieces. Getting your margin is a key to profitability. You deserve a fair mark-up. Get it.

Reduce or eliminate debt. Debt is an anchor that is holding you back. Do everything you can to become debt-free.

Liquidate aged and unwanted inventory. This is easier said than done, but this is where we can really help you. We are experts in helping you reduce inventory holdings through major sale events.

There are a lot of things you can do to improve your business, but if you focus on these fundamentals, you can’t go wrong. Let us know if we can help you.

Watch this video to see how we helped Robert and Nancy Mann find greater success in their business:

Sincerely,

Jeff Gordon, CEO