"My initial concern that a different form of advertising could tarnish our reputation was quickly dispelled when I saw the quality and integrity of how our sale event was handled. Our goals were not just met, but far exceeded. Working with The Gordon Company was seamless from the beginning to the end."
–Cathy Tivol, TIVOL
"I had confidence in The Gordon Company from the beginning, but I truly believed they over-projected my sale. After only the first week, they earned my 100% trust by blowing the original projection out-of-the-water. They made me one very happy store owner!"
–Michael Gordon, Zimmer Brothers Jewelers
"The first day of the sale was the biggest day in our 109 year history at Post and Grant."
–Lane Schiffman, Shreve & Co
"The Gordon Company started with a sales plan that was many times higher than our store had ever done before. When the closing sale was over, we had nearly doubled that significant goal."
–Georgie Gleim, Gleim the Jeweler
"I knew I could trust The Gordon Company to bring me the maximum financial return and to conduct the sale with the quality and dignity that were important to me. They did a great job and I can’t recommend them more highly."
–Gary Thrapp, G. Thrapp Jewelers
"They knew exactly how to approach our situation, with us not wanting to tarnish the reputation of our ongoing store, and they carried out the event without affecting the business of our other store. We could not be happier with the results."
–Hank Siegel, Hamilton
"The Gordon Company came to the table with a well detailed plan, executed professionally, and delivered on all of the objectives."
–Mann's Jewlers, Nancy Mann,
"Wow--25% of our people during the sale have never bought here previously. Lester Lampert now has new lifelong customers thanks to The Gordon Company."
Remember when toilet paper seemed to be our biggest problem. Seven months have passed and the world has been turned upside down.
Remember when toilet paper seemed to be our biggest problem. Seven months have passed and the world has been turned upside down.
Now you have just two months to salvage your year, so don’t leave it to chance.
The Gordon Company has last minute solutions to your biggest problem: Getting people through the door to buy. It’s still not too late, but you have to act right now.
We also have a digital solution that can help you sell online when your customers can’t or won’t come into the store. It’s all part of the package we offer to get you through the season.
Contact us to see what we can do for you. Call us today!
We are often asked how we generate such a high volume of traffic to a store during a major sale event. The answer is pretty simple, but the techniques are anything but simple or ordinary.
We are often asked how we generate such a high volume of traffic to a store during a major sale event. The answer is pretty simple, but the techniques are anything but simple or ordinary.
The advertising mix we may choose to use can incorporate up to 15 different forms. Some, like print or social media, are common to you, but many of the other types of promotion are those you have likely never used, and likely would never think of in planning your own sale.
We begin with a very sophisticated marketing plan that has yielded tremendous results in hundreds of past sales, both by bringing people to your store, and your website. But every store and every sale is different, and may call for changes that require lightning fast movement of what’s working, or what’s not. The process involves a daily review of every customer who walks in the door or contacts us in any way we can trace. The amount of data we retrieve is mind-boggling, and tells us how to move quickly to increase, decrease, alter, or incorporate new forms of promotion. We don’t just throw money at it. We calculate every move with speed and precision, and with our increased digital solutions, we ensure greater safety for you, your employees, and your customers.
The financial results speak for themselves. And so do our clients, who reap the benefit of selling aged and unwanted merchandise, generating cash flow like never before, and preparing for a new year with money in the bank and a new outlook on the future. Contact us today to see how we can drive people to your store and your website.
What is it they say? When the going gets tough, the tough get going! When traffic is down and social distancing is an issue, creativity and innovation are what separate the ordinary from the extraordinary.
What is it they say? When the going gets tough, the tough get going!
When traffic is down and social distancing is an issue, creativity and innovation are what separate the ordinary from the extraordinary.
About one-third of all consumers shop in jewelry stores during the holiday season, but most shop online first to gather information, understand what they want, and learn who has it. And to make matters worse, this year many people will hesitate to shop in stores due to fears of COVID exposure.
The Gordon Company knows that in-store sales must be augmented with online sales to maximize the value of a major sale event. That’s why, as mentioned in part 1, we’ve added a new digital component to our in-store sale events to help you make sales day and night.
It’s just part of the innovation we feel is necessary to overcome the effects of the pandemic and deliver what jewelers cannot do on their own. Many retail jewelers we speak with are not equipped for online selling, but that’s okay. Our digital team can get you up and running in a matter of days to sell online, along with a new digital solution allowing for virtual face-to-face appointments with the ability to show actual items of interest, so your customers can shop your sale event from the comfort of their own home.
In challenging times, those who create solutions are ahead of the game. Join us in helping you overcome the challenges you face with a major sale event orchestrating IN-STORE and ONLINE sales with The Gordon Company.
Face the facts. We are still in the most challenging period of our lifetimes. And there are no guarantees about the near-term future.
Face the facts. We are still in the most challenging period of our lifetimes. And there are no guarantees about the near-term future.
You do up to a third of your business in November and December, but none of us know what the economic fallout will be of the presidential election, west coast fires and social unrest. Combine this with the uncertainty of a COVID world and you have a recipe for a challenging season.
If you share our concerns about the immediate future and want to ensure a banner Christmas selling season, consider finishing 2020 strong with a dynamic Gordon Company Sale Event.
We are supplementing our proven IN STORE selling experience with a unique ONLINE sales program. This will help to engage your whole community in your sale and will enable you to conduct face to face appointments with customers and make sales at any hour of the day and on any day of the week.
Extraordinary times call for extraordinary measures. If you need assurance of a great Christmas season, contact us right away.
It’s the 11th Hour, but it’s still not too late.
Contact president Ira Bergman (917) 861-9607 today!
