Month: January 2021

Jewelers often ask us why they should have a major sale. There are many reasons, but in short, it’s simply part of doing good business. It’s a way to reward your customers with some great deals while you also benefit from removing products that once looked good to you, but haven’t yet sold. 

What you may not realize is that despite the enormous challenges of 2020, we were able to conduct numerous sale events that were very successful. By employing all our traditional brick and mortar tactics even under COVID restrictions, along with our newly-developed online platform, our sales in many cases garnered results well in excess of projections.

For many jewelers, weathering 2020 was difficult, and some managed better than others. But one of the biggest issues for all jewelers is reduced traffic. You know that attrition reduces your customer base and you need to replenish it every few years. About one-third of all purchases during our sales are from people who had never entered the jeweler’s store. Having a sale will benefit your cash flow and recharge your customer list.

We are anticipating a crowded marketplace in our field in 2021, and we would like to help you accomplish your goals. Please give us a call to see how we can help you with a Spring Sale Event. 

Sincerely,

Ira Bergman, President

The year 2020 has caused me to reflect on a number of issues that are meaningful in life and in business. Family, friends, and clients come closest to mind as we have all endured the challenges of a global pandemic.

There are three important things that my company stands for that I have come to appreciate in both good times and bad: Vision, Integrity, and Results.

Vision: We always try to anticipate where our industry is going and how we can help our clients get to where they need to be. Sometimes this is a function of helping them get into a better financial position, stay in business, or even go out of business. Their needs are our passion and our vision is formed from this.

Integrity: We strive to do everything with honesty and integrity. We don’t bend on quality or ethics. It’s who we are, and this will never change.

Results: By formulating a vision that seeks to meet our clients’ needs and to do so with integrity, the only way it works to everyone’s benefit is to achieve the results that are expected. Without those results, we don’t have a business you can count on.

We wish you a year of good health, safety, and renewed prosperity in your jewelry business. As always, let us know how we can help you.

Sincerely,

Jeff Gordon, CEO