Your Reputation Means Everything

2021 is a good year to run a major sale event because people are slowly getting out and they will soon be traveling again. In other words, the benefit our industry has received from people staying home will soon be over.

2021 is a good year to run a major sale event because people are slowly getting out and they will soon be traveling again. In other words, the benefit our industry has received from people staying home will soon be over. 

We have found that late Spring, Summer, and early Fall are all ideal times to run a sale. But, as we partner with you, it’s important to start planning together now so you’ll be prepared to drive increased traffic to your store, further build your customer base, and eliminate a lot of unwanted merchandise. 

Speaking with a client recently, he was adamant that we not bring in ANY additional merchandise. I said, “That’s fine.” We don’t own any merchandise and all we want to do is sell your inventory, not someone else’s. We also want every client to feel very comfortable that their reputation in the community will be maintained because every client approves what promotional elements we will bring to the table–therefore, all sales are unique in their own right.

We insist that every jeweler is comfortable with how the sale is conducted. Our job is to orchestrate all the details so you and your team of salespeople can focus on what you do best: SELL like it was Christmas Eve every day. 

So contact us right away if a sale event is what you need this year. We anticipate a busy season ahead. 

Sincerely,

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Jeff Gordon, CEO

Learning and Growing

A new year brings new thinking to what was, and what will be, in the months ahead. This is especially true after going through such challenging times. Difficult as they were – and will likely continue in 2021 – we all learned how to do more with less and to employ new techniques and technology to our trade.

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A new year brings new thinking to what was, and what will be, in the months ahead. This is especially true after going through such challenging times. Difficult as they were – and will likely continue in 2021 – we all learned how to do more with less and to employ new techniques and technology to our trade. For instance, according to a study conducted by Jewelers Going Digital , around 50% of all jewelers with websites aren’t set-up to sell online—we introduced a new e-commerce platform where 100% of our clients can sell online to their customers, in just a number of days.

We believe three groups of jewelry retailers emerged from 2020: those who did well, those who struggled, and those who want to call it quits. Regardless of where you stand, we can help every jeweler because running a major sale event is something you should do over any given period of years, although each individual situation could be for different reasons. 

All jewelers need to maintain and increase their daily traffic whether it be instore or online, as well as to replenish those customers lost via attrition. Doing so will not only reduce inventory, increase cash flow, but also create goodwill in their community during challenging times. And speaking of challenges, we now offer you the capability to interact with your clients through a revolutionary virtual-selling platform, if they are unable to make it in your store, or if they still don’t feel comfortable shopping in public.

If you struggled and are looking for a jump start to the year – or even if you did really well – nothing will help you more than a spring or summer sale, with our new and useful tools we’ve implemented for your benefit, to substantially increase sales during a typically slow time of the year. And if you are thinking that this is your last year in business, we would like to help you go out in style with commitment, integrity, and a lot of money in your pocket. Please contact us soon because we anticipate a busy 2021.

Sincerely,

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Jeff Gordon, CEO