Month: June 2021

I know it’s hard. It’s hard to wrap our head around new thinking. We’re used to doing what we’ve always done which always gives us what we’ve always gotten. 

But 2020, and even 2021, has taught us a lot about what to do in the face of adversity. We had to do things differently in order to cope, and to thrive. 

But not everyone made the transition. Some are still suffering from what to do in the face of enormous change. Maybe I’m speaking to you as you read this.

One thing you can’t do is what you’ve always done. You’ll just get the same old results and that won’t help you deal with the adjustments that must be made. 

Running a major sale event will change your thinking. Frankly, it will change everything. A Gordon Company sale this summer or fall will:

• Drive traffic and grow your customer list 

• Increase sales by 3 to 4x’s in a comparable period of time 

• Eliminate aged and unwanted inventory 

• Create significant cash flow for new merchandise

You can’t afford the same old thinking, so don’t delay. Contact us immediately for a confidential, no-obligation consultation on how we can assist you in implementing a new way of thinking into your business.

Sincerely,

Jeff Gordon, CEO

As our country begins to “open up” state by state, we will see many people going back to the office, back to school, and out in the community more and more. People have mostly been cooped up for over a year, have been dressing casually, and want to get out. They need new clothes, supplies, accessories, and more. Many are headed back to pandemic-closed offices and new opportunities for self-expression will surely eat into this past year’s spending on jewelry. 

We see travel and entertainment as targets for previously home-bound shoppers, and clothing, electronics, and all consumer goods sectors will be vying for the disposable income of the public. This combined with a stronger national savings rate and increased government-granted money floating in the economy means a boom in retailing. 

But what does this mean for jewelers? How will you bring people into your store when there are so many other choices of where to shop and how to spend their money?

You need a strong reason to attract customers to your store. Jewelry says love better than any other item, but we need a good excuse to get them in. Nothing does this better than a major sale event. 30% or more of the sales you will make during one of our events will be to entirely new customers who have never been to your store. 

We have helped hundreds of jewelers with advice and direction as premier consultants for major sale events. If you need a trusted advisor to assist you, please give us a call. 

Sincerely,

Jeff Gordon, CEO