You Sell Jewelry…. We Market Your Brand

Recently we were meeting with a client after his highly successful sale event.  We always debrief with clients following a sale because, despite running hundreds of such events over the years, we continue to refine our planning and perspective for future clients.  

Recently we were meeting with a client after his highly successful sale event.  We always debrief with clients following a sale because, despite running hundreds of such events over the years, we continue to refine our planning and perspective for future clients.  

Not only was this client pleased with his financial results, he was amazed at what he learned about how to market to his customer base in the years ahead.  In his words, 

“You guys are marketing geniuses!  What I gained was not just the elimination of my aged inventory and significantly increased cash flow, I learned how to promote my stellar reputation in the community and market to a wider range of customers and client segments, some of which I had never considered.”

Many fine jewelers think of inventory reduction sales as a negative to their image and a last resort in their thinking.  Not true.  What the above jeweler learned in marketing concepts alone was invaluable to his future.  He saw his customer base grow as a result of the sales and marketing techniques we employed.  People who had never crossed the threshold of his store were now his new customers.

You are an expert in selling jewelry.  We want your focus to be on what you know and love.  We are experts in marketing your brand. We understand the changing landscape, can distinguish between different demographics, and desire to master your market.  

Finally, we know how to deliver the financial results you expect, and how to build your client base with unparalleled marketing techniques.  Let us help you improve your current position and secure your future goals, all while you concentrate on the core of your business—let us take care of the rest.

Sincerely,

Jeff Gordon, CEO

What to Do in the Slow Months

The U.S. is opening up from the pandemic, but the months of July through October are historically slow for the average retail jeweler.

Dear Jeweler,

The U.S. is opening up from the pandemic, but the months of July through October are historically slow for the average retail jeweler.

Jewelers have been reporting that sales from February through Mother’s Day were excellent, but in the past 30 days or so their customers have stopped coming in. Could this be the consumer turning to other luxury items, like travel, or is it just the normal slowdown that jewelry retailers experience in the summer and fall of the year?

Why sit around and wait for something to happen? Some of our most successful sale events have been in the summer to early fall months.

These sales have had many different purposes for different firms, depending on their specific needs. The types of sales have varied from Inventory Reduction to Cash Raising to Store Moving to Retirement and Business Transition. But they have all had one thing in common: They all generated sales of three, four, or more times the volume achieved during the same period of time in previous years.

– The value of these “off-season” sales cannot be over-emphasized:
– They last from 30 to 60 days during a normally slow season.
– They bring in new customers when you need them the most.
– They stay away from the Christmas Season, which allows you to get your normal gross profit during your busiest time of year.

Time is of the essence, so contact us immediately so we can help you make 2021 your best year ever.

Yours sincerely,

Jeff Gordon, CEO

Levys Fine Jewelry

Levys Fine Jewelry is a well-known and respected multi-generation fixture in downtown Birmingham, Alabama. As one of the biggest buyers of fine estate and period pieces in the southeast, they had accumulated a unique inventory of incredible size, diversity, and interest. But they were faced with a daunting dilemma.