Month: November 2022

Policymakers on both sides of the aisle agreed to prop up the economy with stimulus money when the global pandemic hit in full force in March 2020. Arguably, economic preservation was a priority in the face of COVID, since it could have set off a deep recession. Relief measures were necessary. 

But inflation was also predicted as trillions of dollars entered the economy. Added to that were shortages in the supply chain with increasing demand and you had the makings of rising prices and inflation not seen for decades. 

Fast forward to the fourth quarter of 2022. In order to curb the sharp rise in inflation, the Fed raised interest rates to cool off the economy. Our industry has felt the effects of inflation and a slowdown in the economy in the second half of this year, with lower traffic at retail, less spending on luxury items, and a very cautious consumer. 

 As things tighten in your business, you may need some assistance to carry you through a much softer economic time. Don’t delay in ensuring success this holiday season by scheduling a high-impact sales event with us. At The Gordon Company, our goal is to be there when you need us most. Contact us for a free, no-obligation consultation to assess your needs.  

Sincerely,

Jeff Gordon, CEO

Established in 1923, Anderson Brothers Jewelers in Lubbock, TX was one of West Texas’ oldest and finest stores. But after nearly 100 years of service to the community, the owners made the difficult decision to retire. Knowing our quality reputation, they called on The Gordon Company to run their extensive sale events.

Normally we devise one major sale for a jeweler, but in the case of Anderson Brothers, we developed two customized events that took tremendous advantage of their 99-year history. We conducted an Anniversary Sale in December to maximize gross profit during the busiest season of the year. We then gave January a rest and came back with a Retirement/Going Out of Business Sale that in total garnered huge returns for the retiring owners.

My point in sharing this is that we custom design every sale event to maximize the value to our clients after we understand each jeweler’s unique situation. Whether you’re moving your store, closing a store, monetizing your inventory before transitioning it to a child, or simply going out of business, our role is to design a program that works to your wishes and your ultimate benefit.

 If you are in a quandary of what to do next, you need help devising a plan that works for you. Don’t go it alone. Give us a call to learn more about how we can help you. We look forward to hearing from you.

Sincerely,

Jeff Gordon, CEO

It isn’t business as usual anymore. We know what you’re feeling because we talk to fine jewelers every day.

The euphoria of 2021 is gone and we are likely headed to a very uncomfortable economic time. Most experts are predicting a recession if we aren’t already in one.

I’m writing to encourage you to consider a sale event this Holiday Season to ensure your Christmas and your year. 

There is so much uncertainty in the marketplace that we’re booking sales to help fine jewelers get through the year with confidence and assurance. This is your last chance to secure your place for a sale that will help you finish 2022 strong and carry you firmly into the new year.

 Call our president Ira Bergman immediately at 917-861-9607 to book your sale event. We look forward to hearing from you.

Sincerely,

Jeff Gordon, CEO

We’ve been insisting that times have changed, and business has slowed. We see it in home sales, car sales, and now jewelry sales.

You have only a few days to decide on doing something about it. So you need to act quickly if we are to help you close the year with strength.

Another option you should consider is getting through the holiday season as best you can and then holding a major sale event in January or February of 2023.  This is a smart decision for many jewelers, and we encourage you to consider it.

Whatever you decide, we at The Gordon Company will be there to help you. We are experts in handling your sale event with dignity and effectiveness. One glance at our customer list will tell you we serve the best jewelers in the country. And we want to serve you, too.

Let us help you consider your options and decide what’s best for you. Call our president Ira Bergman (917) 861-9607 today for a free, private, no-obligation consultation.

We look forward to hearing from you! 

Sincerely,

Jeff Gordon, CEO