Month: September 2024

In a nutshell, they want a quality experience of significant value.  Both personalization and customization are important to customers.  As a fine jeweler, you need to deliver what they want.

Consumer shopping habits are not what they used to be.  The evolution of how clients shop and how and why they buy require agility and adaptation in your role as an owner.

The emergence of social media and e-commerce has changed the game for all generations, not just young people.  Online sales growth significantly outpaces traditional retail, and you need to understand and align with that reality.

Convenience is another key desire of jewelry consumers.  Think back to 2020 when the pandemic hit.  You were creative in how you worked with clients.  You went out of your way to service them, and to deliver finished goods at your doorstep and their’s.  It was difficult, but you made it convenient for them to buy.  We hope you haven’t lost that personal touch.

The retail landscape is evolving.  Fine jewelers need to accommodate the changes in consumer habits.  We have helped hundreds of jewelers make such changes by helping them get out of debt, raise significant cash, eliminate aged merchandise, restore inventories with fresh product, and succeed in business.

WE STILL HAVE SPACE FOR 2024 HOLIDAY SALES!

Let us help you, too.  Contact us at your earliest convenience.

Call Steve Webb or Ira Bergman today to learn more about what The Gordon Company can do for you! We’ll help you determine the best sale to conduct for you and your store to maximize results and to exceed your goals.

Don’t delay, contact us today!

These Are Unusual Times!

With wars in both Ukraine and Israel, a controversial Presidential election looming in November, and tremendous uncertainty in the economy, these indeed are unusual times.

Retailers are complaining that traffic is down with sales barely keeping up with last year’s numbers, if at all.  The jewelry industry is clearly being challenged by competition in travel and other luxury purchases.

Retail closures in other sectors are on the rise.  We see it in empty retail spaces in every city and this is worrisome to many.  Retail in general is under pressure, and some of it is coming from retailers and unconventional sources.

Increased spending thus far is online, not in stores, and is focused on health care, personal care, groceries, sporting goods, and general merchandise.  Discretionary purchase categories have not fared so well.

These unusual times should give us pause to consider options that may well be new to you.  Traditional marketing is not as effective as it has been in the past. TV and radio are very splinter and when was the last time you held a newspaper.

At the Gordon Company we understand these changes and guide you through marketing that delivers. If you’ve ever considered running a major sale event, now may be the time.

It’s still not too late to book a sale with us, but you need to act quickly.  Take advantage of these unusual times to secure your Christmas Season and your year in 2024.

Contact us right away!

Call Steve Webb or Ira Bergman today to learn more about what The Gordon Company can do for you! We’ll help you determine the best sale to conduct for you and your store to maximize results and to exceed your goals.

Don’t delay, contact us today!

Stop Burning Cash!

We age every day, so each of us works hard to stay in shape mentally and physically to have a better life. Your inventory also ages every day, and unless you work hard to manage it effectively, it will drain your capital and deplete your resources.

Jimmy DeGroot said it best in a recent article:

“If sales are down and your staff isn’t hitting their sales goals, you may be old inventoried…. That inventory you love so much is costing you a lot of money. David Geller calls it rotten meat. I can’t think of a more fitting description.”

Whereas a bank lends you cash and charges interest, The Gordon Company creates cash from your existing assets and helps you earn interest on YOUR money.

Lowering your inventory level reduces your insurance premiums and saves you on taxes, while the cash you generate allows you to replenish with new and fresh merchandise that sells. We are cash consultants ready to help you eliminate aged and under-performing merchandise that is weighing you down.

You aren’t any different than every jeweler we talk to.  If you need CASH, for any reason, retirement, new inventory, expansion, or just to put in the bank give us a call so we can provide you with a complimentary, no-obligation consultation.

We have served the industry for generations, and we want to serve you, too. Contact us for the help you need.

Call Steve Webb or Ira Bergman today to learn more about what The Gordon Company can do for you! We’ll help you determine the best sale to conduct for you and your store to maximize results and to exceed your goals.

Don’t delay, contact us today!