You hear a lot about social media today, and it is indeed important. But keep in mind that one of the greatest assets in your business is your mailing list. Often when a business is sold or ownership is transferred to a family member, the goodwill derived from the store’s name, location, and mailing list is extremely valuable.
Collecting names, addresses, emails, and cell phone numbers is a priority for repeat business and customer relationship management (CRM) purposes. You need a way to touch people often, so your communications must be consistent and intelligently handled. You must also be able to segment your mailings whether by direct mail or electronic mail.
One of the greatest benefits gained through a Gordon Company sale event – and one that most clients don’t understand initially – is the build-up of your mailing list during an actual sale. On average, 30% of all purchases come from people who have never been to your store. So if you’re having a retirement sale in preparation for handing the store over to a son or daughter or long-time employee, increasing your mailing list for future sales is a huge by-product benefit.
A recent client who held an inventory reduction event told us that the biggest benefit of running the sale was the significant increase in his mailing list which he could now utilize for the next decade. If you want to build your business, your exposure to the community, and your mailing list, there is no better way than with a Gordon Company sale.
Contact us right away so we can help you get started.
Call Steve Webb or Ira Bergman today to learn more about what The Gordon Company can do for you! We’ll help you determine the best sale to conduct for you and your store to maximize results and to exceed your goals.
Don’t delay, contact us today!
