These Are Unusual Times!
With wars in both Ukraine and Israel, a controversial Presidential election looming in November, and tremendous uncertainty in the economy, these indeed are unusual times.
Retailers are complaining that traffic is down with sales barely keeping up with last year’s numbers, if at all. The jewelry industry is clearly being challenged by competition in travel and other luxury purchases.
Retail closures in other sectors are on the rise. We see it in empty retail spaces in every city and this is worrisome to many. Retail in general is under pressure, and some of it is coming from retailers and unconventional sources.
Increased spending thus far is online, not in stores, and is focused on health care, personal care, groceries, sporting goods, and general merchandise. Discretionary purchase categories have not fared so well.
These unusual times should give us pause to consider options that may well be new to you. Traditional marketing is not as effective as it has been in the past. TV and radio are very splinter and when was the last time you held a newspaper.
At the Gordon Company we understand these changes and guide you through marketing that delivers. If you’ve ever considered running a major sale event, now may be the time.
It’s still not too late to book a sale with us, but you need to act quickly. Take advantage of these unusual times to secure your Christmas Season and your year in 2024.
Contact us right away!
Call Steve Webb or Ira Bergman today to learn more about what The Gordon Company can do for you! We’ll help you determine the best sale to conduct for you and your store to maximize results and to exceed your goals.
Don’t delay, contact us today!
