Bernie Robbins Jewelers
Philadelphia Area
RETIREMENT/LIQUIDATION SALE
Harvey Rovinsky and his wife, Maddy, owned three stores, two in the greater Philadelphia area and one in New Jersey. They had long considered how to sell or transition their business to new owners, but without success. Then it dawned on them that their succession plan was right in front of them. It was their longtime, loyal, and tenured staff that would take over their business as the Rovinskys planned their retirement.
Next Steps
In order to do so, Harvey and Maddy sought the expertise of The Gordon Company to accomplish their major goals. The Rovinksys needed to liquidate the majority of their inventory, raise significant cash, and then turn the business over to their six key associates debt-free. The beautiful result was threefold: 1) to be able to literally give the business to their dedicated staff to continue serving their communities; 2) to carry on the legacy of Maddy’s father, Bernie Robbins; and 3) to allow Harvey and Maddy to retire comfortably and debt free, with the peace of mind and knowledge that their stores would continue to be guided in a strong, ethical manner.
“The Gordon Company made our sales event turn-key. Their representatives added significant value. Frankly, I think we pulled every dollar out of the local market.“ – Harvey Rovinsky
A decision was made to conduct the sale in only two of the three stores during the all-important Christmas season. The traffic and sales at those two stores exceeded all expectations and nearly doubled the previous year’s holiday season. In fact, a halo effect from the sales even helped the third store double the previous year’s sales as well.
“Not only did we exceed my own forecast for success, but we drew in 850 new customers who had never crossed one of our thresholds. This was a fact that The Gordon Company predicted, and it will greatly help the new owners in marketing and promotion for years to come.“ -Harvey Rovinsky
“The Gordon Company has the template for success in major sales events. They were extremely organized, and their supervising representatives and management were exceptional in every way, even in selling. Their company really knows the luxury and fine retail jewelry market.“ -Harvey Rovinsky
