"My initial concern that a different form of advertising could tarnish our reputation was quickly dispelled when I saw the quality and integrity of how our sale event was handled. Our goals were not just met, but far exceeded. Working with The Gordon Company was seamless from the beginning to the end."

–Cathy Tivol, TIVOL

"I had confidence in The Gordon Company from the beginning, but I truly believed they over-projected my sale. After only the first week, they earned my 100% trust by blowing the original projection out-of-the-water. They made me one very happy store owner!"

–Michael Gordon, Zimmer Brothers Jewelers

"The first day of the sale was the biggest day in our 109 year history at Post and Grant."

–Lane Schiffman, Shreve & Co

"The Gordon Company started with a sales plan that was many times higher than our store had ever done before. When the closing sale was over, we had nearly doubled that significant goal."

–Georgie Gleim, Gleim the Jeweler

"I knew I could trust The Gordon Company to bring me the maximum financial return and to conduct the sale with the quality and dignity that were important to me. They did a great job and I can’t recommend them more highly."

–Gary Thrapp, G. Thrapp Jewelers

"They knew exactly how to approach our situation, with us not wanting to tarnish the reputation of our ongoing store, and they carried out the event without affecting the business of our other store. We could not be happier with the results."

–Hank Siegel, Hamilton

"The Gordon Company came to the table with a well detailed plan, executed professionally, and delivered on all of the objectives."

–Mann's Jewlers, Nancy Mann,

"Wow--25% of our people during the sale have never bought here previously. Lester Lampert now has new lifelong customers thanks to The Gordon Company."

–David Lampert, Lester Lampert,

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Do You Know The Strategic Value Of Running A Sale?

A major sale brings in new customers that have never been to your store. On average, 30% of all sales transactions are to new clients. Expanding your mailing list is vital.

A sale event brings in customers you won’t even remember you had. People who haven’t shopped with you for years will come back to your store and buy.

You need to give people a reason to buy jewelry over other luxury items. Travel, cruises, vacations, and entertainment are all on the rise. Head them off with a jewelry sale event.

Inflation is on the rise, as are gold and diamond prices. You know it, and so do your customers. Give them a reason to buy now at significant savings to counter the onslaught of inflation.

We use numerous advertising techniques to promote and position your store for a sale. Our customized marketing plan will include strategies that will be new to you and ones you have never even considered. As a result, your brand will be seen by everyone.

Every jewelry store has aged and unwanted inventory. Eliminate it during your sale and raise some cash to reduce debt, sock money away, or buy fresh merchandise.

If you’ve ever thought of retiring, closing your store, or simply eliminating underperforming merchandise, this is the very best time to consider a sale. Do it in style and put an unprecedented amount of money in your pocket.

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Would you like to do over one year's worth of business in 60 days?

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Contact us today for your FREE hard copy of the book!

Contact us for your FREE hard copy of the book!

For professional results, creative solutions, and expertise from the industry leader, contact Ira Bergman at (917) 861-9607 or Steve Webb at (404) 433-8685