Sartor Hamman Jewelers

Grand Island, NB

INVENTORY REDUCTION SALE

 

Since 1905, Sartor Hamann Jewelers has been the place where Lincoln and Grand Island Nebraskans shop for the finest jewelry. Lincoln’s first quality jeweler was Ernest Sartor, who later partnered with Bill Hamann and his son, Don, to become known as Sartor Hamann Jewelers.

Today, as a fourth-generation family-run business, Sartor Hamann is managed by industry veteran and past president of Jewelers of America, Don Hamann, and Graduate Gemologists Rick and Jordan Hamann. With tens of thousands of satisfied customers over the decades, Sartor Hamann has long established itself as the premier source for quality diamonds, fine Swiss watches, top bridal brands, beautiful colored gemstones, and hand-crafted custom-designed jewelry.

“There was no question as to who we were going to select to run our sale event. We knew The Gordon Company, its principals, and its stellar reputation working with upscale jewelers. They really delivered for us.” – Don Hamann

Setting the Scene

Despite its enormous success, sufficient aged merchandise had built up over the years to warrant a major sale event for the company. This was a two-store inventory reduction sale, so careful planning and coordination were necessary to maximize results. Additionally, Sartor Hamann had a stellar reputation in the state of Nebraska, which dictated careful handling and control of their prestigious brand name. The brand was well-protected, and the results of the sale were outstanding.

“One of our goals was to build our customer base while liquidating much of our unwanted and under-performing merchandise. With their terrific marketing plan, The Gordon Company achieved both primary goals, and helped us ensure a successful future.” -Rick Hamann

Incredible Sales Results

• Sales during the event approached nearly two and a half times the volume of the same period in the prior year
• Actual gross margin on client goods was 35.44%, a remarkable figure for an inventory reduction sale
• A lower average discount on client-owned goods during the sale allowed Sartor Hamann to pocket much more cash than expected
• Over 28% of the customers (over 1,000) were new to the stores and were added to the client’s database and mailing list, and those new customers purchased approximately 40% of all sales generated

“When you take a company like ours with its great reputation in the market and combine it with The Gordon Company and their great sales formula, you have a HUGE success story.“ – Rick Harmann

“We had over 6,000 people come through our doors and almost 4,000 transactions in total. Our Gordon Company consultant was in our stores from opening to closing every day. That’s like 75 hours a week, and made for a great and fun sale. We would recommend The Gordon Company to any high-end jeweler who wants to reduce their aged inventory. Trust me, it works!“ – Don Hamann