As an upscale retail jeweler, your biggest problem is a lack of liquidity due to excessive amounts of aged and under-performing merchandise. Nothing cripples your business more than dead inventory coupled with an inability to pay your suppliers and relieve debt. Large initial supplier buy-ins contribute to this, but that’s only the start of the problem. Inevitably, most products will grow old in your store and accumulate over time. We know it. You know it. And it’s time to do something about it.
Traffic Down?
Your inventory is way up, but your traffic is way down. People are buying more online today, including jewelry. Mall traffic is off across North America, and malls are beginning to shift to destinations for unique eating and lifestyle experiences, not merely places to go to shop. A wave change is taking place, but you aren’t riding the wave. So what should you do?
Would you like your store to look like this again?
We Have The Solution
The answer lies in a well-orchestrated, professionally-run sale event that eliminates unwanted merchandise, creates needed cash flow, cancels out debt, creates abundant traffic, and gives you a fresh start with a significantly increased customer mailing list. Executed properly, this works without tarnishing your coveted store name and brand image, something that is paramount to every jewelry retailer.
The Gordon Company is the industry leader in store sale events for upscale retail jewelers and we would love to assist you. Our goal is to help jewelers stay in business, not to take them out.
Visit us at both LUXURY and The JCK Show: LUX Lobby 1
At COUTURE, we are a sponsor and will be attending.
Also see our JCK Show presentation on Sunday, June 4th at 11am.
Nothing is more important than creating a healthy financial position for your ongoing business needs. We look forward to serving you.
P.S. If you would like a confidential onsite or off-site meeting before, during, or after the upcoming jewelry shows, please contact our president, Ira Bergman, at 917.861.9607 or me, Jeff Gordon, at 305.216.7500.
Click here for this month’s must see video!
Sincerely,
Jeff Gordon
