Do You Use Professionals?

Jeff Gordon
Jun 21, 2018

On occasion we hear comments from fine jewelers that go something like this: “I would never use a liquidator in my store. It would demean my image and the stellar brand name I’ve built over the years.”

OK, fair enough. But are professionals like The Gordon Company truly “liquidators,” or are they business consultants, turnaround management experts, and sale event promotors? I would argue the latter.

A liquidator is a “stalking horse” that attempts to come in and sweep up your inventory for pennies on the dollar. We don’t do that. We don’t own any jewelry and all we want to do is help you dispose of your aged and unwanted inventory so you can monetize it at very respectable prices.

For this, we are considered the experts in our field. Each member of our team has decades of experience in the sale promotion business. That’s what we do and we do it extremely well. We’ve worked with the finest jewelers in North America and with our guidance they have kept their stellar reputations and coveted brand names unblemished.

So I would ask every jeweler another question. Do you use professionals in other areas of your business? Do you use an ad agency, PR company, or marketing firm to handle your advertising? Do you bring in a store or display professional to design a new location or handle your showcases? Do you use an attorney or CPA to review your contracts during lease negotiations or other changes in your business? I’m sure you do.

I believe strongly in using professionals in my own business who have expertise beyond my own capabilities in areas where I need help. I hope you do, too, because that’s how we get better at what we do. I would never tell you how to run your jewelry store. You’re a professional at that. But you likely aren’t a professional at inventory management and merchandise reduction, or you wouldn’t have dated and underperforming product burdening your cash flow and liquidity.

So let us help. Use a professional for what a professional is designed to do. The Gordon Company stands ready to help you eliminate your unwanted inventory and substantially improve your financial position.

View this brief video testimonial here.


Jeff Gordon