What is it they say? When the going gets tough, the tough get going!
When traffic is down and social distancing is an issue, creativity and innovation are what separate the ordinary from the extraordinary.
About one-third of all consumers shop in jewelry stores during the holiday season, but most shop online first to gather information, understand what they want, and learn who has it. And to make matters worse, this year many people will hesitate to shop in stores due to fears of COVID exposure.
The Gordon Company knows that in-store sales must be augmented with online sales to maximize the value of a major sale event. That’s why, as mentioned in part 1, we’ve added a new digital component to our in-store sale events to help you make sales day and night.
It’s just part of the innovation we feel is necessary to overcome the effects of the pandemic and deliver what jewelers cannot do on their own. Many retail jewelers we speak with are not equipped for online selling, but that’s okay. Our digital team can get you up and running in a matter of days to sell online, along with a new digital solution allowing for virtual face-to-face appointments with the ability to show actual items of interest, so your customers can shop your sale event from the comfort of their own home.
In challenging times, those who create solutions are ahead of the game. Join us in helping you overcome the challenges you face with a major sale event orchestrating IN-STORE and ONLINE sales with The Gordon Company.
Jeff Gordon, CEO