For the New Year and Beyond, You Aren’t Alone

Jeff Gordon
Dec 30, 2021

The Gordon Company president Ira Bergman recently spoke to a very anxious jeweler who was losing staff and felt it was time to sell her business or have a retirement sale.  What to do in a situation like this is nerve-racking for any business owner.

Ira has a calming way of dealing with fine jewelers who are in a quandary of what to do next.  He provides sage advice, solely with the goal of helping each jeweler.  That is our standard, and we will never deviate from it.

In the instance above, the jeweler expressed her gratitude for Ira’s counsel, which is exactly what she needed at the time.  But I want to share an excerpt from Ira’s follow-up with her that speaks volumes about our service, and our care and concern for jewelers:

“I very much enjoyed our talk and will look forward to speaking again in the near future.  Your plan to reduce inventory in advance of a possible sale is excellent and in the interim, we can only hope that a buyer comes along.  In the meantime, don’t remove me from your life as an advisor.  Whether we ever get to do a sale together or not, my current advice is free of charge.  Let’s keep talking – YOU ARE NOT ALONE.

I’m not sharing this to brag.  It’s a real-life example of what we do at The Gordon Company to help jewelers with what is often the most difficult decision of their business life.  As we enter 2022, we wish you good health, prosperity, and happiness.  Please know that you are not alone. Ira or any of my team members are here to help you in any way we can.

Happy New Year!


Jeff Gordon,CEO