Jeff Gordon
Aug 22, 2018

The first half of 2018 is in the books, but what do you have in store for the rest of the year? Is it time to step back and make some changes to accomplish your annual goals?

Here’s a formula to help you think through the process:

1) Take a critical look at your January to June performance. Analyze your financials against budget and look seriously at your marketing plan. Has your marketing effort matched your expectations? What adjustments must you make to meet your annual goals?

2) Break down each month in the second half of the year to see what you have to do in sales and gross profit to meet your annual goal. What changes must you make in the expense category to help you achieve that goal?

3) Rally your team behind your assessment. Challenge everyone to increase sales, in particular. Growing the top line will make achieving your profit goals much easier. And make sure your team knows that the store’s success means their success.

Our goal at The Gordon Company is to help you achieve your financial goals. We do this by providing advice and consultation with sale events that change the course of your year, and your future. Allow us to help you do just that. Give us a call today.


Jeff Gordon