Is It Time for a Spring Sale Event?

Jeff Gordon
Jan 26, 2021

Jewelers often ask us why they should have a major sale. There are many reasons, but in short, it’s simply part of doing good business. It’s a way to reward your customers with some great deals while you also benefit from removing products that once looked good to you, but haven’t yet sold. 

What you may not realize is that despite the enormous challenges of 2020, we were able to conduct numerous sale events that were very successful. By employing all our traditional brick and mortar tactics even under COVID restrictions, along with our newly-developed online platform, our sales in many cases garnered results well in excess of projections.

For many jewelers, weathering 2020 was difficult, and some managed better than others. But one of the biggest issues for all jewelers is reduced traffic. You know that attrition reduces your customer base and you need to replenish it every few years. About one-third of all purchases during our sales are from people who had never entered the jeweler’s store. Having a sale will benefit your cash flow and recharge your customer list.

We are anticipating a crowded marketplace in our field in 2021, and we would like to help you accomplish your goals. Please give us a call to see how we can help you with a Spring Sale Event. 



Ira Bergman, President