This is no bulletin, but unlike fine wine and cheese, your inventory won’t get better over time. It ages, and also makes YOU age!
You sold a lot of merchandise over the holiday season, but very little of it was aged inventory. So you’re still stuck with pieces that haven’t sold in years, and likely never will.
It’s time to clear out old product and monetize it in the most efficient way possible. Then use the money to do some serious buying at the winter/spring shows to refresh your holdings and start the new year strong.
Let’s face it. Underperforming merchandise ties up much-needed capital, hurts cash flow, and keeps you from growing your business the way you should. Running a unique sale event this spring can be just what you need to eliminate aged product and unleash a new beginning to the decade.
You’re already competing with off-price jewelers who are running sales repeatedly. You haven’t done that, so a one-time opportunity may be just what you need.
We are the experts in major sale events for upscale jewelers, so contact us if we can help you. We want you to be strong in 2020.
Sincerely,
Jeff Gordon, CEO
