I’ve been writing to you a lot, trying to share creative and encouraging messages that resonate with the times we’ve all endured. But now that the tide is starting to turn and it’s time to start reopening our businesses, it’s vital that you get back on track quickly.
Bluntly stated, you need a jump start. The public has been cooped up for long enough, but many people will still be wary of getting out. Business will come back, but it will be slow and cautious. That being said, when you are able to reopen your business, you must personally determine how to give it a necessary jump start in the reopening process.
I don’t think there’s a better way to show your appreciation to loyal customers and your community at large than to offer them some special savings. After all, they’ve gotten used to bargain rates from the airlines and restaurants. Most other businesses, like hotels and specialty shops, are going to roll the red carpet out for their clients. Why not you?
You’ve generated very little income, if any, over the past many weeks or months. It’s time to clear out aged and unwanted merchandise and raise some much-needed cash. You also need to generate foot traffic and entice your customers to spend. A well-orchestrated sale event – with a sense of urgency and opportunity – is a great way to do it.
2020 is a catastrophic year in our history, medically and economically. Unique times call for unique actions. Let us help you re-invigorate your business, get it up and running quickly, and benefit from a once-in-a-lifetime opportunity to make lemonade out of lemons.
Bottom line, you’ve been on life support long enough. Your prescription for getting well and jump-starting your comeback is a major sale event.
Contact us so we can help.
Jeff Gordon, CEO