NOT ALL SALES ARE CREATED EQUAL

You’re either opening up your store or have opened slowly over the past few weeks. A question currently on your mind is: “How do I get customers back into my store?” This is a valid question, and I can tell you the most sure-fire way to accomplish this is to run a major sale event.

But, not all sales are created equal, nor are their results. Short sales of one or two days, if properly promoted can produce $50,000 to $100,000 in revenue, which is good, but it’s a band-aid approach to a problem where major surgery may be required. Our 60 day sales can generate from $1,000,000 to $5,000,000 in sales for our clients.

Here are some examples of what actually took place during some of our sales:

RETAILER A — nearly 1,000 new customers were added to our client’s mailing list during the sale.

RETAILER B — 1,985 purchases were made during the 47 day sale period.

RETAILER C — 5.6 times greater sales than during the same period in the year before was accomplished.

RETAILER D — Sales were projected to be $4,300,000, and we ended at $5,300,000.

RETAILER E — Over 40% of the customers who purchased had never been in the store prior to the event.

RETAILER F — 86% of the sales made were from the retailer’s owned inventory.

*All of the above examples can be verified upon request

Comparing short sales that simply sell sign packages to well-orchestrated, professionally run events is like trying to compare apples to oranges. If you need a true remedy for what is ailing your business, we’d like to help. Please contact us right away.

Sincerely,

Jeff Gordon, CEO