The industry has just completed one of the best jewelry Christmas selling seasons ever, but no one knows how long this once in a lifetime quest for jewelry will last. So why not keep that theme going with a special sale event early this year? It could be centered around Valentine’s Day or even Mother’s Day, with the added advantage of:
- Keeping in-store traffic flowing by extending the holiday
- Building a larger customer email and mailing list for 2022
- Reducing aged and unwanted merchandise that hasn’t sold
- Taking advantage of jewelry sales before disposable income is diverted to other uses
There is no time like the present to leverage the good times because it may be a short window of time before things change. If Christmas was this good, imagine how a sale event early in the year or even in the Spring with discounted products you want to get rid of can maximize your selling opportunity.
Contact us today for a confidential, no-obligation consultation.
Jeff Gordon, CEO