Strategy for 2019: Sell Before You Buy

Jeff Gordon
Mar 6, 2019

The major jewelry shows are only a few months away, but do you really have an open-to-buy, and if so, for what specific items? Is your money tied up with current inventory on hand with much of it aging day by day? How are you going to make your showcases more exciting for today’s customers?

Wouldn’t it be great to have a specific plan and strategy to buy only what you need and can afford during the big shows? Having a plan will give you a clear conscience to make the right purchases, create the best product mix, drive more people to your store, and make more sales.

The process of buying and selling is an age-old problem that can only be solved through a disciplined approach to buying and an aggressive approach to selling. The Gordon Company can help you have a genuine “open-to-buy” with a strategic sales plan that reduces unwanted merchandise, improves cash flow, pays off bills, and allows you to purchase fresh products that will sell in a more timely fashion.

Let us help you gain peace of mind before you get into the buying spirit. It’s not that we don’t want you to buy. We want you to have the money to buy right.

Contact us for a free, no-obligation consultation. We look forward to hearing from you.


Jeff Gordon