The Art, Science, and Mathematics of a Major Sale Event

Jeff Gordon
Sep 30, 2020

Running a major sale event is part art, part science, and part mathematics. This is true for all seasons, but even more important during a pandemic. 

The art comes from the creativity necessary to assess individual situations and craft a plan that will work best for each jeweler. The science comes from the decades of experience we have in knowing the formula that will work for sales of great magnitude. The mathematics comes from the years of collecting and comparing data from a host of stores and business situations.

Among the mistakes jewelers make is to run a sale of their own or to run discounts repeatedly in a desperate attempt to move merchandise. Discounting on a continuous basis confuses customers and makes them wary when you finally decide to run a serious merchandise reduction event. Bottom line, those mini-sales work against you every time. 

Our clients are often amazed at the art, science, and mathematics we bring to our sale events. Here is just a sampling of the comments we hear so often:

• “I never thought to run that type of advertising.”

• “How did you know the sign walkers would work so well?”

• “You told me what my financial results would be, but I really didn’t believe it.”

• “I could have never done this on my own and I’m so thankful I used your team to orchestrate my sale.”

If you are considering a major sale event, we urge you not to try it on your own. We have the expertise and experience to do it right, while protecting your brand image and reputation, and generating more cash than you could imagine. It’s all part of the art, science, and mathematics of running a major sale event.


Contact us today for a free, no-obligation consultation of your needs.



Jeff Gordon, CEO