Uncertainty Calls for a Plan

Jeff Gordon
Feb 6, 2019

There is a degree of uncertainty in the marketplace and it is hard to pin down why. Corporate profits are still high, unemployment is still low, and the stock market had its correction, but seems to be settling back to a reasonable level. We know about the concern with China and a possible trade war, Europe and Brexit, and another threat to shutting down the Federal government again, but what does all this have to do with you as a retail jeweler?

Uncertainty has a definite impact on consumer spending and this unsettles the economy as a whole. Every business owner must be mindful of the attitudes of consumers. Look no further than your own personal concerns and you’ll have the answer.

The key is to have a plan to deal with the uncertainty of the economy and your business. Without a plan, or at least options to consider, fear takes the place of uncertainty, and that is not where you want to be. I don’t have all the answers. No one does. But I know that if I had most of my personal wealth tied up in one area, like many of you do, I would want to have a plan to hedge my bet on the future.

You know we help jewelers with high-impact sale events that clear out aged inventory, increase cash flow, win new customers to the store, and create innovative marketing strategies to reach new and younger consumers. If you are ready to go out, we can help you there, too, but at least consider your situation and have a plan to deal with the uncertainties of the market.

If we can help you, or if you just need some experienced advice, give us a call or drop us a line. We’d love to assist in your planning.


Jeff Gordon, CEO