What to Do in the Slow Months

Jeff Gordon
Jul 15, 2021

Dear Jeweler,

The U.S. is opening up from the pandemic, but the months of July through October are historically slow for the average retail jeweler.

Jewelers have been reporting that sales from February through Mother’s Day were excellent, but in the past 30 days or so their customers have stopped coming in. Could this be the consumer turning to other luxury items, like travel, or is it just the normal slowdown that jewelry retailers experience in the summer and fall of the year?

Why sit around and wait for something to happen? Some of our most successful sale events have been in the summer to early fall months.

These sales have had many different purposes for different firms, depending on their specific needs. The types of sales have varied from Inventory Reduction to Cash Raising to Store Moving to Retirement and Business Transition. But they have all had one thing in common: They all generated sales of three, four, or more times the volume achieved during the same period of time in previous years.

– The value of these “off-season” sales cannot be over-emphasized:
– They last from 30 to 60 days during a normally slow season.
– They bring in new customers when you need them the most.
– They stay away from the Christmas Season, which allows you to get your normal gross profit during your busiest time of year.

Time is of the essence, so contact us immediately so we can help you make 2021 your best year ever.

Yours sincerely,

Jeff Gordon, CEO