What We Stand For

Jeff Gordon
Jan 14, 2021

The year 2020 has caused me to reflect on a number of issues that are meaningful in life and in business. Family, friends, and clients come closest to mind as we have all endured the challenges of a global pandemic.

There are three important things that my company stands for that I have come to appreciate in both good times and bad: Vision, Integrity, and Results.

Vision: We always try to anticipate where our industry is going and how we can help our clients get to where they need to be. Sometimes this is a function of helping them get into a better financial position, stay in business, or even go out of business. Their needs are our passion and our vision is formed from this.

Integrity: We strive to do everything with honesty and integrity. We don’t bend on quality or ethics. It’s who we are, and this will never change.

Results: By formulating a vision that seeks to meet our clients’ needs and to do so with integrity, the only way it works to everyone’s benefit is to achieve the results that are expected. Without those results, we don’t have a business you can count on.

We wish you a year of good health, safety, and renewed prosperity in your jewelry business. As always, let us know how we can help you.


Jeff Gordon, CEO