What’s Next for All of Us

Jeff Gordon
Apr 16, 2020

The global pandemic has ushered in considerable concern and uncertainty to the marketplace and to each of us personally. That’s one reason why we want to stay connected with you and to communicate on a regular basis. While we remain at a distance from you and your stores, we want to stay close because we want to help you get through these difficult times. 

In our view, there is nothing you should do at this moment but to protect the lives of your staff and yourself from the onslaught of the Coronavirus. But we have every confidence that this, too, shall pass in time, which leaves you with the heavy burden of what to do next with your store, your staff, your customers, and your future.

As you know, we are intimately involved in handling precious assets and disposing of product on a regular basis. Our ear is low to the ground and our real-time experience can assist jewelry retailers now, as never before. We want to help you navigate the choppy waters ahead. 

Now is the time to be strategizing on next steps in this process so you can be prepared to emerge from this scourge in a healthy, proactive manner. Begin to think out-of-the-box on what the landscape will soon look like. Consider how the way you do business, account for your overhead, market your store, respond to your customers, and position yourself in the community may differ from what it was before the pandemic. How will you cope? What needs to change? Who can best help you? When do you begin? How long will the economy be affected for the purchasing of discretionary items such as jewelry?

At The Gordon Company, we have experienced many market disruptions in the past and know how to handle them. As a key partner to upscale jewelers, we want to help you navigate the bumps in the road. Our business continuity plan has allowed us to adapt to your current and future needs and provide help as we emerge from all this for decades. And rest assured, we will! 

Give us a call so we can assist with a no obligation consultation to help you come out of this stronger. As always, we stand ready to help you.


Jeff Gordon, CEO