Why You Shouldn’t Go Solo with a Sale

Jeff Gordon
Apr 14, 2021

Chances are, you are a jeweler who prides himself or herself in not running sales. That’s great. We like this because when you try to run sales repeatedly on your own, the public eventually picks up on it and doesn’t believe you. We love it when you have seldom, if ever, run a sale, because that’s when we can make you the most money.

Some people promote a short sale event where you can do a month’s worth of business in a few days. These can be effective, but it’s like putting a band-aid on a major wound. It just doesn’t last and more serious work must be done. 

That’s why we recommend a major sale event over several weeks with the proper planning and detailed preparation necessary for success. In short, why settle for a month’s worth of business when you can do a year’s worth of business with the help of The Gordon Company. Bottom line, you don’t want to do it alone.

Every jeweler is different and requires a customized approach. If you’re considering a sale event this year, regardless of the season or timeframe, contact us for a complimentary and confidential review of your specific situation. There is no obligation on your part. We want you to be successful and we have the expertise and the experience to prove it. We look forward to assisting you with your sale so contact us today! 



Jeff Gordon, CEO