You Owe It To Yourself

Jeff Gordon
Feb 23, 2022

I know how hard you have worked as a retail jeweler to reach your current position in life. The interminable hours, the staffing problems, the cash flow crises, and the security issues all take a toll. When you add in the COVID factor, it becomes almost unbearable.

However, a unique opportunity exists right now. Due to the fears, emotions, and restrictions generated by the pandemic, the demand and desire for fine jewelry is greater than it has ever been in our lifetime. 2021 was the best Christmas and year in most jewelers’ history. 

So what should you do… wait 12 months and hope that everyone still feels the same next Christmas? You have waited too many years to let this ONCE IN A LIFETIME OPPORTUNITY go by. You owe it to yourself to take advantage of this very unique time.

In 2021, the consumer purchased jewelry in an emotional surge at close to ticket prices. Can you imagine the “ rush” if you carry this emotion into the Spring, Summer, and Fall of 2022 with a professionally run sale event? We know because our sales have hit record levels of success in the past 18 months.

Historically, The Gordon Company’s off-season sales generate between three and four times what the jeweler sold previously in the same period of time. You owe it to yourself to reap the rewards that you have worked so hard to attain.

The window is closing, so don’t let this moment pass. Contact me today!


Ira Bergman, President