Jeff Gordon
Jun 19, 2019

Bachendorf’s is known as one of America’s finest upscale retail jewelers, but when one of their three stores was under-performing to manage-ment’s expectations, it called for some serious inquiry. Location and changing demographics are often good reasons to close down a store, and this was the case with one of theirs. But the question was how to do it without negatively affecting the other two highly successful stores and without tarnishing the stellar image of the Bachendorf brand. At the same time, management wanted to take full advantage of what a unique sale event could do for the business in disposing of aged and unwanted merchandise that had built up over the years.

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