Zimmer Brothers Jewelers

Jeff Gordon
Jun 19, 2019

For their 120th anniversary, Zimmer Brothers wanted to conduct the most spectacular Anniversary Sale in its history. Michael Gordon and his daughter Jocelyn had conducted successful anniversary events every 10 years or so, but this year they had a substantial excess inventory as a result of the economic downturn. They wanted to dispose of a sizable amount of excess goods; The Gordon Company suggested Zimmer conduct a longer sale and sell more product than all previous events.

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