"My initial concern that a different form of advertising could tarnish our reputation was quickly dispelled when I saw the quality and integrity of how our sale event was handled. Our goals were not just met, but far exceeded. Working with The Gordon Company was seamless from the beginning to the end."

–Cathy Tivol, TIVOL

"I had confidence in The Gordon Company from the beginning, but I truly believed they over-projected my sale. After only the first week, they earned my 100% trust by blowing the original projection out-of-the-water. They made me one very happy store owner!"

–Michael Gordon, Zimmer Brothers Jewelers

"The first day of the sale was the biggest day in our 109 year history at Post and Grant."

–Lane Schiffman, Shreve & Co

"The Gordon Company started with a sales plan that was many times higher than our store had ever done before. When the closing sale was over, we had nearly doubled that significant goal."

–Georgie Gleim, Gleim the Jeweler

"I knew I could trust The Gordon Company to bring me the maximum financial return and to conduct the sale with the quality and dignity that were important to me. They did a great job and I can’t recommend them more highly."

–Gary Thrapp, G. Thrapp Jewelers

"They knew exactly how to approach our situation, with us not wanting to tarnish the reputation of our ongoing store, and they carried out the event without affecting the business of our other store. We could not be happier with the results."

–Hank Siegel, Hamilton

"The Gordon Company came to the table with a well detailed plan, executed professionally, and delivered on all of the objectives."

–Mann's Jewlers, Nancy Mann,

"Wow--25% of our people during the sale have never bought here previously. Lester Lampert now has new lifelong customers thanks to The Gordon Company."

–David Lampert, Lester Lampert,

"ABOUT US" VIDEO SCHEDULE A CONSULTATION VIDEO TESTIMONIALS

BILL BOYAJIAN

Jeff Gordon

Jun 10, 2011

Few in this generation have had a greater impact on the gem and jewelry industry than Bill Boyajian. As the former long-time president of the Gemological Institute of America, Boyajian is a noted leader and expert in the field. He is currently founder and president of Bill Boyajian & Associates, Inc., where he consults, coaches, and advises a wide variety of businesses and leaders both inside and outside the jewelry trade. As an advisor to the board of The Gordon Company, Boyajian brings knowledge, expertise, and an unbridled commitment to educating, supporting and guiding retail jewelers to maximize their business, financial, and operational goals. He brings particular value to understanding the people side of the business when it comes to succession planning and family transition.

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