Why do we need to bring in additional augmented inventory?

Jeff Gordon
Jun 15, 2019

Most jewelers have holes in their inventory mix (or will once the sale starts), especially with their desire to liquidate aged inventory that has been sitting around for many years. The augment jewelry helps to sell your owned inventory. Every successful sale benefits from augmented merchandise filling categories that are necessary to appeal to the widest possible audience. Don’t worry. We tailor augmented merchandise to fit your current merchandise mix, style, quality, and vendors. You will approve all products brought into your store and have the right to reject any of them.

“The supplemental jewelry The Gordon Company brought into the store was awesome! It matched our style of operation perfectly, and gave many options to our guests that they never would have had and helped to hold our margins high.”  

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